Press Release
ROCKINGHAM — Black's Tire and Auto Service delivered a high-impact presence at Rockingham Speedway this past weekend, headlining race action, supporting multiple teams, and bringing together numerous team members, customers, and dealer partners for a marquee moment at “The Rock.”
Black’s Tire served as the entitlement sponsor of the NASCAR Craftsman Truck Series Black’s Tire 200 and presenting sponsor of the NASCAR O’Reilly Auto Parts Series North Carolina Education Lottery 250 presented by Black’s Tire, reinforcing its deep ties to the sport and its role as a cornerstone partner in motorsports.
On the track, Black’s Tire sponsorship extended across multiple teams and series:
The multi-car presence highlighted Black’s Tire’s broad support across teams, drivers, and series — a reflection of its long-standing commitment to racing at every level. With more than 5,000 customer interactions daily across 77 retail and wholesale locations, an extensive network of partner dealers and vendors, and coordinated promotion across North Carolina, South Carolina, Tennessee, and Virginia, the Black’s Tire team spent the last several months amplifying the event’s reach well beyond the track and into the communities it serves every day.
Off the track, Saturday’s hospitality and partner engagement underscored the company’s scale and culture. Black’s Tire hosted team members, customers, and independent dealer partners, creating a shared experience that brought together its retail, commercial, and wholesale ecosystem.
“Saturday was a powerful reminder of what sets us apart: family,” said Amy Noble from Black’s Tire. “Seeing our team members, their families, and our partner dealers come together made for such an unforgettable weekend. The energy in the infield was unmatched and a true reflection of our culture — one built on relationships, shared experiences, and a commitment to each other that continues to strengthen our foundation and drive us forward.”
“This weekend showcased everything Black’s Tire stands for — performance, partnership, and people,” said Ricky Benton II, vice president of Sales and Marketing at Black’s Tire. “From sponsoring races and teams to hosting our employees and partners, Rockingham was a powerful reminder of the relationships that drive our business forward.”
The weekend served as both a brand statement and a relationship milestone, strengthening ties across Black’s Tire’s network while elevating its visibility on one of racing’s most iconic stages.
